Leona Lewis — an Engish pop/R&B singer I’ve never heard of — is launching a perfume line — and she really wants it not to be tested on animals. Isn’t that wonderful?
Unfortunately it looks like the company that she’s making the perfume with is LR, which is not leaping-bunny-approved. So the perfume will only be 50%-cruelty-free, not 100%-cruelty-free. But still — yay for Ms. Lewis for having some compassion! I wish her all the best.
If you would like to buy 100%-cruelty-free perfume right now, go buy some at Velvet and Sweet Pea’s Purrfumery! (Hi Laurie!)
What makes a product 50%-cruelty-free?
There are a lot of companies that I describe as 50%-cruelty-free. Why? Well, these companies do not commission any tests on animals, but they do not make sure to buy ingredients that have not been tested on animals, (and they aren’t certified by the Leaping Bunny people as having animal-testing-free ingredients). Since a lot of animal testing occurs at the ingredient stage, I find this distressing.
I also don’t like these companies because I think they are lying by implication — people pick up their bottles, read the “final product was not tested on animals,” and make the (erroneous but seemingly logical) leap that the products they are buying caused no harm to laboratory animals. But that could not be farther from the truth. In reality, there’s no saying how much animal testing occurred on that product at the ingredient stage, and many caring people would be upset to learn that the products they buy have harmed laboratory animals.
What makes a product 100%-cruelty-free?
If its initial ingredients, and final product, have not been tested on animals. Companies can go the extra step here and register themselves as 100%-cruelty-free with the Leaping Bunny people. They sign the Leaping Bunny pledge wherein they promise to never test their finished products on animals, and they also must have their suppliers promise to supply them with ingredients that have never been tested on animals. I have a list of 100%-cruelty-free companies here.
Categories : cruelty free
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Natasha
January 27th, 2009 at 3:42 am
I’ve heard of her.Oh that’s so sad that it will only be 50% cruelty free.:( She must go by PETA’s caring consumer list.It fools alot of people. Last year PETA named her the ’sexiest vegetarian.’ I also heard that she will be selling vegan accessories since she doesn’t wear animals.:)
John
January 27th, 2009 at 8:17 am
She’s a committed vegetarian who has spoken out frequently on the issue and on her decision not to wear fur or leather. She refused to open Harrods’ Sale in London last year when offered $2 million because they still stock fur. You could always write to her via Sony/J Records which are her record companies in the USA.
Emily
January 27th, 2009 at 8:46 pm
Hi Natasha!
Oh that’s great! I love PETA’s little awards things. I think they really attract people who otherwise would have no exposure.
And I’d really love a celebrity endorsed vegan accessories line! It seems like most celebrity-endorsed product lines end up having some kind of fur scandal — it’s so sad.
Hi John!
Wow — really, she turned down $2 million as an anti-fur protest? That’s pretty hardcore. If only more celebrities would do that . . .
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