I’m not sure about Rimmel — I’ll have to look into it.

What about Rimmel, what’s their stance? I keep trying to find info on them but keep coming up in circles. Probably another Lying by Implication case.

Hmm, Aveda is weird. There are no legal requirements for any cosmetics to be tested on animals, so Aveda is either a) lying or b) producing some sort of product that is a pharmaceutical that must be tested on animals. (Or maybe some country outside of the U.S. or the E.U. has some animal testing requirements of cosmetics I don’t know about? I suppose that’s a possibility.) I don’t know much about Aveda so I can’t say. Either way, it’s a little shady.

Also, notice that Aveda is implying that its products are 100%-cruelty-free, but that is a lie. Look at the wording of paragraph 4 — Aveda doesn’t state clearly that its ingredients aren’t tested on animals — it states that Aveda has never commissioned any animal testing on those ingredients. This is kind of like the faux-organic farmer saying that he didn’t ask the commercial company he bought seedlings from to grow those seedlings in chemical-laced soil, so it’s not his fault if they were grown in chemical-laced soil. Aveda could perfectly well buy products that have been tested on animals yet still claim to be “cruelty-free” according to their manifesto here. So I don’t think Aveda is 100%-cruelty-free.

That being said, I think Aveda makes wonderful products and is at least interested in not testing on animals unlike many other companies, so if you’re going to buy 50%-cruelty-free products, Aveda would be a good choice.

The best thing you can do to pressure Aveda to become 100%-cruelty-free is to boycott its products until Aveda certifies itself with the CCIC as being 100%-animal-testing-free. Aveda is a for-profit company and it really would like you to buy its products. You could also try sending Aveda an email saying you will not buy any more Aveda products until Aveda certifies itself with the CCIC as being 100%-animal-testing-free. If Aveda gets enough letters like those, maybe it will take notice!

Do you perform testing on animals?
“No. All Aveda products are people-tested.

The Aveda Corporation is committed to the elimination of animal testing. We are equally committed to consumer health and safety, and bringing to market products that comply with applicable regulations in every country in which our products are sold.

We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law. We evaluate our finished products in clinical tests on volunteer panels.

The Aveda Corporation fully supports the development and global acceptance of non-animal testing alternatives. To this end, Aveda works extensively with the industry at large and the global scientific community to research and fund these alternatives.”

I see the “except when required by law” clause above. I was heartbroken when I read on your site the list of 50% companies and so badly want Aveda to be 100%. According to this info on their site, they should fall under the 100% since these are thing required to test? What can I do to either pressure them or have them changed on the CCIC list?

I emailed them a couple about a couple of weeks ago asking why there are vegan foods on their vegan food list from P&G and Nestle. The guy that emailed me said it was their list because they want people to know how many vegan foods you can get at the grocery store.I think that’s ridiculous. People that are new to animal rights could buy those products and then find out later that it’s not cruelty free which will make them feel so bad.

Welcome to my blog! I had the exact same experience — I was really excited to see Burt’s Bees products everywhere too! Remember when you could only buy them at Borders, of all places? But now they’re everywhere and have gone over to the dark side . . .